How Does a Real Estate Agent Serve Sellers?
As any Real Living Sales Professional can tell you, home sellers often need more help in marketing and selling their homes than they might initially think. Selling a home is a major – and important – undertaking. And as a professional real estate agent, you can help home sellers in many ways, not the least of which is determining the best possible price for a property, based upon the condition and nature of the property itself, its competition in the market, and the seller’s desired timeline for sale.
Homes that are under-priced don’t maximize the home seller’s investment in their property. Homes that are truly overpriced linger on the market, creating dissatisfaction for the seller. Through your professional experience and the marketing tools your company makes available, you can help the seller set the best price for the timeframe in which they wish to sell.
Another important aspect of marketing is presentation. You can help the seller understand what they can do to improve the cosmetic appearance of their home, and if necessary, the investments required to make their home sell at a higher price and during a shorter period of time.
A great value you will bring to the table is making home buyers and their agents aware of the home’s presence on the market. This means far more than putting up a yard sign, though your company’s name – and your own – can go a long way in drawing attention. These days, “selling” a home is really about “marketing,” and taking full advantage of both online and traditional media outlets.
As the agent, you’ll ensure descriptive and compelling marketing copy is produced about the home for use in both online and print materials. You’ll also arrange for photography, explore the use of virtual tours with the seller, and bring a full range of marketing opportunities to the seller to promote the home in the most effective manner.
Established real estate companies such as Real Living make sure their agents and brokers have convenient access to a comprehensive range of innovative marketing tools and programs; indeed, Real Living Sales Professionals benefit from a companywide commitment to unsurpassed service we call Premier Service.
Once an offer is made, you again act in a consultative manner, helping your customer weigh the offer and then negotiating for the best value for the home. While your job is to “sell” the home, it’s very important to ensure that the seller’s desire to “close the deal” doesn’t compromise their overall needs, or cause them to make a rash decision. The real goal is their longterm satisfaction, not immediate gain. After the buyer and seller have agreed on a price, you will help manage the closing process, ensuring that all paperwork and financing is in order, and help the seller transfer ownership of their new home.
As in the case of the buyer, in the end, your job is to provide needed value and expertise. The sale of a home is a major event in anyone’s life, with the potential for financial gain through the sale, but it is also sometimes accompanied by a sense of emotional loss. By demonstrating your capabilities and expertise, you help the seller to make the most of their investment of time and money in a property, and often help them to buy a new home as part of the process. If you perform well – Real Living Sales Professionals take service to the next level through Real Living’s acclaimed Premier Service – it’s very likely that your customer will turn to you for assistance with all their real estate needs, and refer friends and relatives to you for new business.