Real Living Real Estate Announces New Social Media Center
Program delivers relevant and ongoing content to members of the brokerage network
IRVINE, CA (Feb. 16, 2017) - Real Living Real Estate, one of the nation's leading real estate franchisors and a member of the HSF Affiliates LLC family of real estate brokerage franchise networks, recently announced the launch of its Real Living Social Media Center, which distributes fresh and ongoing content to network members' consumer and professional connections across Facebook, Twitter and LinkedIn.
"We are excited to deliver the new Real Living Social Media Center to our network members and help them share engaging content with their spheres of influence," said Robert McAdams Jr., president of Real Living Real Estate. "The platform is simple to use and will help our agents increase their visibility and thought leadership locally."
The Real Living Social Media Center, powered by Back At You Media and free of charge for all Real Living Real Estate network members, helps professionals to create social media content such as listing announcements, text posts, images and links to articles, and to preschedule the material to appear at a later time. It also provides a steady flow of fresh content written and curated by Real Living Real Estate, including national real estate market updates, homeownership trends, brand updates, holiday messaging and more.
Matt Kaufman, director of marketing and technology at Real Living Real Estate, said the Real Living Social Media Center complements agents' ongoing marketing and communication strategies. "Our main goal in launching the Real Living Social Media Center is to provide every agent in the network with the tools and expertise to build a strong, credible social presence, regardless of their skills or experience," he explained. "With a leg up on social media our agents can focus more time on what they love to do – help their clients buy and sell real estate."
Gino Blefari, CEO of HSF Affiliates, congratulated the network on its implementation of Real Living Social Media Center. "Social media is an integral part of real estate communication—from property marketing to client interaction, branding and beyond," he said. "The platform will help Real Living agents leverage social media in smart, interactive and effective ways."
About Real Living Real Estate
Real Living Real Estate is a full-service real estate brokerage franchise company with a comprehensive and integrated suite of resources for franchisees and their sales professionals, as well as for consumers who work with them. In 2016, Real Living Real Estate was named "Real Estate Agency Brand of the Year" and "Most Loved" real estate brand in the 28th annual Harris Poll EquiTrend® study. Additionally, the Real Living Brand and its innovative concepts were recognized by Entrepreneur magazine as well as Inman News, receiving several Inman Innovator Awards. Real Living was also named "the Most Promising New National Brand" by the Swanepoel TRENDS Report. Real Living Real Estate is a network brand of HSF Affiliates LLC, owned by HomeServices of America, Inc., a Berkshire Hathaway affiliate. For more information, visit www.RealLiving.com.