Real Living Executive Biographies | Real Living Real Estate

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Executive Biographies

Since its founding more than half a century ago, Real Living has earned and maintained a reputation as one of the most innovative and forward-looking companies in the real estate industry – a place where quality, unsurpassed Premier Service® and a fun, vibrant family atmosphere uniquely come together. This unusual combination is a direct reflection of the Real Living leadership.

Our Leadership Team

Real Living is a new kind of real estate company – one that consumers and agents trust. Founded on achievement and advancement, learn more about the experienced leaders responsible for Real Living's continued growth.

  • Robert W. McAdams Jr., President
  • Allan Dalton, Chief Operating Officer
  • Matt Kaufman, Director, Marketing & Technology

Robert "Bob" McAdams, Jr. - President

Robert McAdams Jr. is the President of Real Living Real Estate, and is responsible for leading the daily operations of the company as well as helping to expand the Real Living brand through franchisee engagement, retention and growth. He gained the role in 2012 after a decade of distinguished service in various leadership roles of the brand.

McAdams has been recognized for his leadership by being named to the Swanepoel Power 200 list of real estate’s most powerful chieftains and innovators in 2014, 2015, 2016 and 2017 and as one of the 100 Most Influential Real Estate Executives by Real Estate Executive Magazine in both 2015 and 2016. He is an activate participant and speaker at industry gatherings.

Prior to joining Real Living, McAdams managed various finance operation departments for Express, a division of Limited Brands. He was also a corporate audit risk advisor for Bank One, and an audit manager for the public accounting firm, Schneider Downs.

McAdams holds a bachelor’s degree in business administration from Clarion University in Clarion, PA.

Allan Dalton - Chief Operating Officer

Allan Dalton is the Chief Operating Officer of Real Living Real Estate, and he brings a wealth of real estate experience to his position. He is the former CEO of and past president and co-owner of a 32-office Regional Brokerage – Murphy Realty Better Homes and Gardens. He was also named by the National Association of REALTORS as one of the real estate industry’s 25 most influential thought leaders.

Dalton, a former draft pick of the NBA’s Boston Celtics, brings with him deep branding and franchising experience. While growing Murphy Realty, he was credited with creating the Better Homes and Gardens Pacesetter networking group, and co-created its business-to-consumer marketing systems. As a consultant to Cendant (now Realogy), Dalton co-created national marketing systems for NRT, Coldwell Banker, Century 21 and ERA.

Dalton, author of several books on real estate, is a former SVP for NRT, president of Prominent Properties Sotheby's International Realty and chief marketing officer of RISMedia. He is also a sought-after public speaker for the real estate industry.

Matt Kaufman - Director, Marketing & Technology

Matt Kaufman is Director of Marketing and Technology for HSF Affiliates LLC, serving the Real Living Real Estate network. Kaufman and his team are responsible for marketing and brand-management activities and the development and management of Real Living’s online products and programs.

Kaufman began his career at Real Living in 2005, bringing broad, deep experience in communications, online and print marketing and product management. Prior to joining the company, Kaufman held positions at TravelCLICK, Orbitz, Citigroup and Discover.

Kaufman is a veteran of the United States Army. He earned a bachelor’s degree from Southern Illinois University in Carbondale and an MBA from Loyola University in Chicago.