Real Living Executive Biographies | Real Living Real Estate

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Executive Biographies

Since its founding more than half a century ago, Real Living has earned and maintained a reputation as one of the most innovative and forward-looking companies in the real estate industry – a place where quality, unsurpassed Premier Service® and a fun, vibrant family atmosphere uniquely come together. This unusual combination is a direct reflection of the Real Living leadership.

Our Leadership Team

Real Living is a new kind of real estate company – one that consumers and agents trust. Founded on achievement and advancement, learn more about the experienced leaders responsible for Real Living's continued growth.

  • Robert W. McAdams Jr., President
  • Allan Anderson, VP Strategic Services
  • Matt Kaufman, Director, Marketing & Technology

Robert "Bob" McAdams, Jr. - President

Robert McAdams Jr. is the President of Real Living Real Estate, and is responsible for leading the daily operations of the company as well as helping to expand the Real Living brand through franchisee engagement, retention and growth. He gained the role in 2012 after a decade of distinguished service in various leadership roles of the brand.

McAdams has been recognized for his leadership by being named to the Swanepoel Power 200 list of real estate’s most powerful chieftains and innovators in 2014, 2015, 2016 and 2017 and as one of the 100 Most Influential Real Estate Executives by Real Estate Executive Magazine in both 2015 and 2016. He is an activate participant and speaker at industry gatherings.

Prior to joining Real Living, McAdams managed various finance operation departments for Express, a division of Limited Brands. He was also a corporate audit risk advisor for Bank One, and an audit manager for the public accounting firm, Schneider Downs.

McAdams holds a bachelor’s degree in business administration from Clarion University in Clarion, PA.

Allan Anderson - Vice President, Strategic Services

Allan Anderson is vice president of Strategic Services for HSF Affiliates LLC, serving the Real Living Real Estate network. Anderson and his team are responsible for increasing franchisee engagement and growth via business consulting and sharing of best practices within the network.

Anderson began his career with the firm as a member of GMAC Home Services’ finance department in 1998, bringing extensive experience in finance, accounting and risk management in both the banking and mortgage industries. Prior to joining the company, Anderson held positions at KPMG Peat Marwick, GE Capital and GMAC Mortgage.

Anderson earned a bachelor’s degree in accounting from Villanova University and is a licensed CPA.

Matt Kaufman - Director, Marketing & Technology

Matt Kaufman is Director of Marketing and Technology for HSF Affiliates LLC, serving the Real Living Real Estate network. Kaufman and his team are responsible for marketing and brand-management activities and the development and management of Real Living’s online products and programs.

Kaufman began his career at Real Living in 2005, bringing broad, deep experience in communications, online and print marketing and product management. Prior to joining the company, Kaufman held positions at TravelCLICK, Orbitz and Citigroup.

Kaufman is a veteran of the United States Army. He earned a bachelor’s degree from Southern Illinois University in Carbondale and an MBA from Loyola University in Chicago.