A Real Living Story
What initially drew us into the Real Living family was the story. Everything was so intentional down to the colors and rounded logo’s.
The red portraying energy, the rounded logo’s reflecting an ever evolving process of our real life experiences.
Today, this story has evolved even more, when in 2009 Warren Buffett and Home Services purchased the Real Living and Prudential networks.
Due to much research, it was decided that Real Living would stay and the Prudential network would turn into Berkshire Hathaway Home Services.
This has been a terrific partnership allowing us the opportunity of a National Brand, powerful tools and systems while encouraging us as Owners, Brokers, and YOU, the ability to create a business that speaks to you and your uniqueness while coupling it with a national presence and power.
The Power of Us. The Freedom to be You.
Real Living is a company founded on innovation, teamwork and unmatched customer service. Simply put, we are a network of leading, entrepreneurial real estate companies built on trust, respect, support and fun.
Put it all together, and you have the unique Real Living difference. As the first consumer lifestyle real estate brand, Real Living is committed to innovation by bringing new programs, services, support, training and technology to its Brokers, Sales Professionals and their home buying and selling clients.
The company traces its roots to 1956. In 2002, the founding firms launched the Real Living brand, retaining the entrepreneurial-oriented culture that had made the firm so distinct for so many years. In 2009, Real Living was acquired by Toronto-based Brookfield Residential Property Services. In 2010, Real Living merged with another Brookfield national brand, GMAC Real Estate. In 2012, Brookfield and HomeServices formed a joint venture, HSF Affiliates LLC, to operate affiliate networks including Real Living Real Estate.
Real Living and its brokers, agents, and buyers and sellers, benefit from a strong, stable, innovative parent company committed to Real Living’s continued growth, success and prosperity.