3 Tips to Pick the Right Realtor to Sell Your Home
How do you decide which Real Estate Agent is best?
• Inexperienced home owners pick the Agent that quotes the highest selling price.
• Smart home owners select an Agent based on 1. marketing skills, 2. experience and 3. trust.
1. Digital Marketing Plan
The Internet has completely changed the rules for selling homes. 80% of buyers find homes online before they call. Therefore, a good Real Estate Agent will present you with a complete marketing plan using the latest online tools to sell your home. This means listing your home in all the top national real estate websites. It means providing interested buyers with easy access to great photographs and accurate information. But most importantly, it means a direct connection to someone who can “sell” the advantages of your home. A potential buyer who calls an answering machine on Saturday at 6 pm is a lost sale for you. Call your potential Agent after business hours and see if they answer the phone.
Experience comes into play when it is time to negotiate an offer. Price is only one component. For example, an experienced Real Estate Agent can help you decide between a higher offer on your house with changes to the original contract, or a lower offer without changes. An inexperienced Agent will just present you with the option and say “you decide.”
Trust is the most important factor when choosing a Realtor. You are going to give them personal financial information. You are going to give them the keys to your house. You are going to let them into your house when you are not there. You have to trust that they are going to treat your home and family as though it were their own.
Not sure who to trust? Google the Agent’s name and website. Read what other buyers and sellers have to say. Don’t be afraid to ask for references.
In addition, a good Realtor doesn't depend on a contract forcing you to stay with them for a set time period. They want you to trust that they will work harder than anyone else to sell your home.
What About Selling Price?
Don’t choose a Real Estate Agent based on a single number they tell you your house is worth. A good Agent will give you a price range based on many variables, and their experience with similar homes in your area. Your initial asking price can then be adjusted depending on how long you are willing to wait for a sale. An Agent that gives you an inflated number to get your listing - but never has any showings - is not being fair to you.
1. If you're ready to list your home for sale, start by getting the names of 2-3 Real Estate Agents in your area. Ask your friends and family for recommendations, use Facebook, or use Google to find professional Realtors.
2. Call each Agent and arrange an interview with the Agent in your home. If they send someone else on their "team" you may not get the service you deserve.
3. During the interview, focus on the 3 most important items: the marketing plan, experience and trust.
4. The suggested price range to sell your home should be approximately the same for each of the Reators. If one is much higher or lower, it should be a "red flag" that may mean bad preparation or inexperience.
Call JenniferTremaine now at (810)252-3827 for a free, no obligation evaluation of your home.