Supporting Your Business | Rusty Willis | Real Living Real Estate
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Rusty Willis
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404-874-9094
404-840-8353
rusty.willis@
reallivingcc.com
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Agent-Centric Support

As a professional real estate agent you are charged with taking care of buyers and sellers. Your broker is charged with taking care of you. In other words, you are the broker's client. Your expectation should be to receive the same high level of service from your broker that you provide to your clients.

Whether it's being available to help you through a tough situation or providing a supportive and professional environment, you deserve the very best from your company and broker.

At Real Living we provide our agents with an unparalleled level of professional, technological, and administrative support. From listing entry and marketing production, to photos and supplies - we want you out in the field taking personal care of your buyers and sellers. You can count on us to help you look good and live up to your service expectations.

Beginning below you will be introduced to the  systems and tools we offer all our agents.  The tools are easy to learn and easy to use - and you can be sure we will spend as much time as you need teaching you how to get the most out of  your Real Living resources!



The Real Living Business Center

RealLiving.com is fully integrated with a powerful backend system that makes it easy for our agents to connect with their customers. Real Living agents manage their website and their customer contacts through our Business Center. Automated campaigns cultivate leads for our agents and keep them informed of potential clients’ activities and searches. Through our Marketing Center, Real Living agents easily stay in touch with customers. Powered by Sharper Agent, the Real Living Marketing Center provides Web posting, automated campaigns, print and email marketing, animated home tours, and more.

For all your needs, the Real Living Business and Marketing Centers offer you:

  • A private contact managements system and free “@RealLiving.com” email accounts
  • A lead management system with both automated and customizable campaigns
  • Direct mail programs with list buying and management capabilities
  • Customizable marketing collateral for professional or desktop printing
  • Property marketing templates that integrate local listing data
  • Social media integration
  • Smartphone integration and much more
Start your business day by logging in to the Real Living Business Center, your online office for easy, convenient access to clients, listings, marketing and resources. The front page gives you a quick start with schedule reminders, lead updates, news from Real Living, and other widgets you can customize to give you the information you want.

The Real Living Business Center allows you to keep in touch with clients and accomplish your daily work no matter your location. All emails (@yahoo.com, @gmail.com, etc) can be forwarded automatically to your Real Living address for one-stop convenience. And there is one button access to the online services you use the most.

Manage Your Workload from One Central Location

My Contacts – integrates with Lead Management and with Market Advantage for prospecting and all other personal and property marketing.

My Calendar – keeps you up to date on appointments, calls, clients’ various anniversary dates and action items you have programmed in for future reminders.

Action Plan Manager – allows you to program automatic cultivation campaigns immediately upon receiving a lead.

Local Market and Office Information – find your local documents and the information to generate reports on neighborhoods and schools, access mortgage calculators, create maps and generate driving directions for clients.

Market Advantage – access your Real Living Marketing Center with one click. Your profile information will auto populate in the easy-to-use templates and your listings data from your local MLS also will auto populate in select property promotion templates.

My Favorite Pages – save quick links to your favorite pages.

Website Admin – build, update and maintain your personal website.

Real U Learning Center – view and download prepared materials from the Real U site. And access the full training schedule to register for live events and trainings. The Real Living Business Center is also your resource for a growing library of service materials and other Real Living program instructions.


Powerful Technology

The Real Living Technology Platform delivers the latest search innovations, an engaging user experience and provides a powerful online presence for brokers and agents in their local markets. Our Technology Platform includes:
  • The RealLiving.com national site
  • Broker and agent intranet
  • Contact & Marketing systems with the tools needed to succeed
Online Connection to Customers

Real Living provides a package of branded websites that makes it simple for consumers to find homes, follow the sale of their current home and connect with an agent. These websites are provided free to Real Living agents and brokers.

RealLiving.com – Our national consumer site


With the best online search experience in the industry, RealLiving.com is the site for today’s consumer. Backed by LPS, a technical innovator in real estate, RealLiving.com provides broker and agent websites that deliver leads from all area MLS listings to the Real Living network for immediate customer engagement.

RealLiving.com lists virtually every home in every Real Living MLS market that is accessible and has mobile options for those on the go. It boasts the latest in online mapping tools, rich neighborhood information, including Walk Score®, social media tools to engage customers, and more in an easy-to-navigate format and keeps them coming back. Our outstanding search capabilities go beyond typical features, to include finding properties by drawing your own search areas onscreen and by searching for:
  • Homes within specified radius
  • Homes by keywords
  • Community and home features
  • and more
RealLiving.com also features:
  • A highly optimized page structure to gain search engine traffic and attract users seeking local listings
  • A lead routing system to quickly connect home buyers to agents
  • Social media features that encourage sharing and promotion of listings
  • Robust broker and agent websites that share many of the powerful features of RealLiving.com and the option to upgrade for greater capabilities and customization
Fully Functional Agent Websites: A Necessity for the Professional Agent

 Your website validates you as a professional and gives you an online presence, important in an industry where 90% of the consumers use the Internet to find or sell their home. Upload your listings, credentials, including your experience and work history, and other information to show your strength as an agent.

Interact With Sellers & Buyers

Real Living agent websites display all local IDX listings. With local listings being the primary interests of customers, this is a critical tool to help ensure your success. Your Real Living website allows you to engage with the consumer and keep them coming back due to your site’s exceptional features.

Real Living agent websites boast the latest in online mapping tools, rich property and neighborhood information, including Walk Score®, and social media tools to engage customers. Its outstanding search capabilities go beyond typical features, to include finding properties by drawing your own search areas onscreen and searching for:
  • FMLS & MLS listings search
  • Home search within specified radius
  • Home search by keywords
  • Community and home features
  • Highly optimized page structure to help gain search engine traffic
  • An unlimited number of website pages
  • Rich, pre-built content
  • Professional designs and page layouts
  • Social media tools
  • and more

Broker Website: RealLivingCapitalCity.com

Real Living provides each broker a website that is compatible with RealLiving.com and loaded with virtually every home listing in its market if it is accessible via the MLS. Real Living properties can jump off the page and at the top of every search. Tools for buyers and sellers, such as the latest in online mapping and rich neighborhood content make this website the ideal place for local real estate information. By positioning your agents front-and-center, you allow the customer to quickly find not only a property, but also the right agent to help them.

Social Networking Tools

These allow customers to store, organize and share their favorites with family and friends. They can also schedule open houses, track Web hits on for sale properties and communicate with agents.

Customer Service Management


The Real Living Customer Management System is one of the most important components of our Technology Platform. Used effectively, it can transform your online business by:
  • Ensuring timely response to online Customers generated from Real Living National, broker and agent sites, and many 3rd party sites.
  • Providing a secure, updatable and easily synchronizable contact database to power online marketing, offline direct mail, scheduling and task management.
  • Enabling brokers to route Customers to agents best positioned to serve them, based on online activity such as zip codes searched, number of listings viewed, average listing price, contact method used and more.
  • Providing insight into broker and agent interaction with Customers and customers, to help recognize strong Customer management performance, as well as development needs.
Brokers and agents who already use other Customer Management services will find their most important features are included in our system, as well as capabilities many lack. Our system’s rich neighborhood database and integration with most local MLSs enable the members of our network to:
  • Easily create or edit “recommended property” alerts for active buyers.
  • Send City and Neighborhood Reports and Comparisons to potential buyers.
  • Produce price analysisfor potential sellers.
  • Gain rich insight into customers’ online interests and activity levels through reporting on the listings they have viewed, saved and shared, the zip codes they search most frequently, emails they’ve opened and much more.
 
Transaction and Contract Management

Taking care of business and taking care of the environment has never been this easy.  Our transaction and contract management system, appFiles, is exceedingly efficient, versatile, and easy for everyone involved in a transaction to use. Writing an contact and getting signatures is fast, safe, private, and fully compliant. Think of appFiles as your virtual assistant! 

Thanks to the touch screen interface, your clients will be able to sign documents on any computer, tablet, or smart phone.  Everything you're working on stays front-and-center and utilizing the alert functions means never having to worry about missing important deadlines.  

At Real Living Capital City we believe appFiles is the cornerstone to your ability to professionally management transactions.  So much so that appFiles is provided to our agents free of charge.


An ongoing commitment to innovation.

Real Living’s technology enriches the customer experience and provides the resources both you and they need for a successful real estate transaction.

And it’s getting better all the time. We continue to invest in our Technology Platform, and to improve it, with significant enhancements each month to infrastructure and onsite features.


Property and Professional Marketing

Commitment to Outstanding Customer Service

Premier Service® is Real Living’s service delivery process designed to create a consistent, reliable, measurable and marketable customer experience. The program provides agents with tools to help explain their roles and demonstrate their commitment to providing the best customer service.

Premier Service sets our agents apart from the competition. It helps them deliver a highly customized and more satisfying service experience resulting in higher levels of referrals and repeat business.  In 2013 Real Living earned a 96% customer satisfaction score with 95% of respondents saying they would use the same agent again and would recommend that agent to their friends and family.*

Premier Service is much more than a marketing process – it’s a business philosophy that is the cornerstone of our culture.

Tenets of Premier Service
  • Listen to client’s needs
  • Establish mutually agreed upon expectations
  • Commit to a plan
  • Perform the service as agreed upon
  • Solicit feedback via a post transaction survey
The Real Living agent’s role is serving as the clients'
Trusted AdvisorSM
  • Use specialized knowledge and training to help make sense of the complex home buying and selling process
  • Listen to client’s goals, recommend the right resources to help reach them
  • Share experience and expertise
Skilled NegotiatorSM
  • Effectively manage the buying and selling process to achieve goals
  • Commit to helping get the best price with the most favorable terms
  • Respect client confidentiality and steadfastly represent their interests
Expert FacilitatorSM
  • Handle all the details and work to ensure that the sale that’s put together stays together
  • Provide professional expertise, outstanding service with a full range of real estate resources

 


Your Marketing Advantage

Every Conceivable Way to Connect With Customers

With digital, traditional and mobile solutions, Market Advantage allows Real Living agents to efficiently and effectively market their services in a variety of formats across several channels.

Market Advantage is Real Living’s robust Web-based marketing system. Part of the Real Living Business Center, Market Advantage makes it easy for you to promote yourself, your properties and company. With 3000 templates and more being added all the time, this comprehensive mix of marketing materials helps you connect with today’s consumer online and offline. Your promotional messages can be delivered by email, direct mail, self printing, and by posting it to the Web. And to make it even more convenient to use, prebuilt email and mail campaigns can be scheduled with just the touch of a button.

No matter your budget or time constraints, Market Advantage keeps you in front of your audiences with relevant messages.

Contact Manager – The Market Advantage Contact Manager syncs with the Business Center’s primary contact manager on a nightly basis so it’s always up to date. Rather than send marketing messages one by one, Market Advantage’s powerful “Groups” feature increases your outreach efficiency by letting you create groups to whom you can send marketing messages. Rest assured because your database is protected and accessible only by you - download it at any time.

Enewsletter – A customizable newsletter is emailed on the first Tuesday of every month and includes four articles and one video presentation. Automatically personalized with your contact information, you can set it and forget it. Or enter your own articles and promote up to four of your listings every month.

Email Marketing – Online marketing is quick, easy and the least expensive method of reaching your audience. Ninety-five percent of the templates in Market Advantage can be emailed. These emails are HTML embedded, meaning that the recipients immediately see the material when they open their email, no downloading needed. And, you can track who opened your message and when.

Direct Mail – This traditional marketing method is still among the most reliable and useful tools for growing your business. To direct mail a piece through Market Advantage, just choose a template design, customize as you would like and then order it directly through Market Advantage and our professional print partner, Shutterfly. To save even more time, have Shutterfly process and mail your marketing materials for you. We have negotiated competitive printing prices.

Web Posting and Visual Tours – As a part of Real Living’s upgrade packages (Expert and Executive), you can create unique URLs for individual marketing pieces to post on the Web and promote yourself and your properties: Craigslist, your website, broker’s site, or community pages. Market Advantage’s visual tour product – Marketing in Motion – lets you create unlimited slideshow tours and post them to the Web or email them to potential clients.

Presentations -  Real Living sales presentations help agents powerfully present the advantages of Real Living representation. These PowerPoint presentations easily customized allowing agents to add personal information, showcase Premier Service®, and demonstrate their sales success.
 
During listing presentations, agents are able to show potential clients how Real Living can deliver maximum market exposure from day one. Features include syndicated Web postings, visual tours and pricing guidance through CMAs.

During buyer presentations, agents can offer a demonstration of Real Living’s social networking features that allows buyers to find and share favorites with family and friends, and work more closely with their agents online to track properties, pricing and new listings that meet buyer requirements.

The Real Living PowerPoint presentations are available for download from the Business Center.

Elegant Homes International | Luxury Brand Specializes in Marketing High-End Homes
Elegant Homes International delivers a distinctive, branded marketing program that attracts buyers and sellers of luxury properties. Agents have access to a full array of Elegant Homes International marketing materials including yard signs, property brochures, traditional and online advertising, and visual tours.
The Elegant Homes International program is designed to give agents who specialize in luxury real estate added services and marketing programs to help increase their success in this market. Elegant Homes International is a natural extension of our Premier Service® commitment, providing outstanding personalized attention to each and every client.

Local, National, International Presence

While most real estate is local, the market for luxury real estate is often national or even global. As our parent company Brookfield Residential Property Services expands further into the international market through Brookfield Global Relocation Services and opening more residential real estate offices in international locations, Elegant Homes International properties will benefit from additional exposure.
The Internet plays an essential role in communicating with this segment of the market. Real Living enjoys a partnership with LuxuryRealEstate.com and Who’s Who in Luxury Real Estate to promote our properties to this discriminating audience around the world. LuxuryRealEstate.com is a Best of the Web winner and a Forbes Favorite six years in a row with 40 million hits each month.
 


Professional Development

Your Career Dreams Realized

Real University (Real U) offers a learning management system fully integrated into the Business Center to provide an anytime, anywhere approach to professional development. Real U is committed to delivering timely effective training that helps you utilize Real Living’s tools, builds your skill sets, expands your capabilities and ultimately helps you become a more productive business partner.

We are committed to agent development and Real U provides a wide mix of educational opportunities. We offer weekly “Real Time Training” webinars which focus on building your real estate knowledge and presentation skills. We also offer weekly technology training sessions to keep you current on the latest technological advances in the industry. These sessions are recorded and stored at Real U for 24/7 access providing you with the convenience and ease of training anytime, anywhere.

To help agents and brokers maximize the advantage of new tech-based resources, Real U provides immediate, step-by-step online instruction so agents can easily integrate usage into their everyday operations.

In addition to scheduled webinars, Real U has a multitude of on-demand courses that can be easily accessed via the Real Living Business Center. These allow you to stay current on your designations, certifications and continuing education credits while allowing you to take advantage of the significant discounts we have negotiated with these 3rd-party institutions.

Through Real U online resources, agents are able to expand their skills through a wide variety of training opportunities. These courses are constantly evaluated and updated to meet the new demands of our customers.

Professional development and skill training are key to success in an industry like real estate that is going through rapid change. Because our agents are scattered across America, we offer a robust line up of courses online. These range from novice with Real Living 101, to more advanced skill building. Real U online provides detailed instruction on real world strategies and tactics that will help agents market their services, better serve customers and close more business.

Live Webinars – Live Online Coursework includes: Sales, Technology, Tools, Premier Service® Training, Buyer and Seller Presentations, Differentiating through Service, Working with Consumers.
On-Demand Education - Webcast and Tutorials, Real Living 101, New Agent Training, Agent and Broker Orientation Training, Quick Reference Guides and FAQs, Manager Resources- Training Materials for Local Offices, Training Library, Recruiting Strategies and Tools, Certifications, Designations and Continuing Education.
 
Business Center and Technology Training  Latest tech tools, Microsoft Office, Contact Manager, Real Time Listings, Fundamentals of Finance, Fair Housing.
Coaching Portal - Connect with at seasoned real estate practitioner to provide guidance on sales, technology, business planning, marketing, relationship-building.
New Agent Training -  New Agent Training and FAQs, Real Living 101. 

Prospecting - Online Lead Generation, Building your Book of Business.
 
In Office TrainingWe understand the importance of hands-on training. At Real Living Capital City we offer several courses each month (many with CE credit) and Real U's Regional Service Consultants offer live training in the office on a quarterly basis. Our Regional Service Consultants work with us to customize the training plan and the focus of these live classroom sessions.

Powerful Technology

The Real Living Technology Platform delivers the latest search innovations, an engaging user experience and provides a powerful online presence for brokers and agents in their local markets. Our Technology Platform includes:
 

 

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