Real Living Real Estate Named ‘Real Estate Agency Brand of the Year’ and ‘Most Loved’ Real Estate Brand in 2016 Harris Poll EquiTrend® Study
Brokerage network receives top honors in survey of more than 97,000 consumers
IRVINE, CA (April 20, 2016) - Real Living Real Estate, a real estate brokerage network operated by HSF Affiliates LLC, today announced it was named “Real Estate Agency Brand of the Year” and “Most Loved” real estate brand in the 28th annual Harris Poll EquiTrend® study.
Real Living Real Estate received the highest ranking in the Real Estate Agency category based on consumers’ perception of its brand familiarity, quality and usage consideration. Additionally, Real Living Real Estate was rated the “Most Loved” real estate brand among those considered in the Harris Poll EquiTrend® study, underscoring respondents’ emotional connection to the brand. The study was based on opinions of more than 97,000 U.S. consumers surveyed online earlier this year.
“It’s an incredible honor to be recognized by consumers in the venerable Harris Poll EquiTrend® study,” said Gino Blefari, CEO of HSF Affiliates, which operates Real Living Real Estate. “It’s certainly a tribute to the strength of the Real Living Real Estate brand and the service provided by its top-quality professionals.”
Added Robert McAdams Jr., president of Real Living Real Estate: “This recognition truly reflects the strong, sustained progress our brand has made over the past years,” he said. “It tells us that consumers nationwide recognize the innovation and excellence in quality service that are characteristic of Real Living Real Estate.”
The brand received the highest numerical Equity Score among real estate brands included in the 2016 Harris Poll EquiTrend® study, which measures and compares the brand health of more than 3,800 brands across nearly 500 categories from airlines and apparel to retailers and real estate. The key measure used in the study is Nielsen’s twice-validated measure of brand equity. Consumers responded with their brand perceptions, gauging their emotional connection to the brand, plus brand awareness, influence and familiarity.
Harris Poll EquiTrend® honors add to Real Living Real Estate’s momentum as judged by consumers. Earlier this month the brand announced an impressive 97% satisfaction rating from buyers and sellers as tracked by Quality Service Certification, Inc., an independent research firm. The mark set a record high satisfaction rating for Real Living Real Estate agents, following seven consecutive years of 96% customer satisfaction.
“We are humbled by the ongoing recognition we’ve received from clients, and we’ll continue striving to provide our home-buyers and sellers with a premium service experience,” said McAdams.
About 2016 Harris Poll EquiTrend® Study
Real Living Real Estate received the highest numerical Equity Score and the highest numerical score relating to Love among real estate agency brands included in the 2016 Harris Poll EquiTrend® Study, which is based on opinions of 97,120 U.S. consumers ages 15 and over surveyed online between Dec. 22, 2015 and Feb. 1, 2016. Your opinion may differ. “Highest Ranked” and “Most Loved” are determined by a pure ranking of a sample of real estate agency brands.
About Real Living Real Estate
Real Living Real Estate is a full-service real estate brokerage franchise company with a comprehensive and integrated suite of resources for franchisees and their sales professionals, as well as for consumers who work with them. The brand and its innovative concepts were recognized by Entrepreneur magazine; have won Inman Innovator Awards, and been named “the Most Promising New National Brand” by the Swanepoel TRENDS Report. Real Living Real Estate is a network brand of HSF Affiliates LLC, majority owned by HomeServices of America, Inc., a Berkshire Hathaway affiliate. For more information, visit www.RealLiving.com.