We know
• Our industry is quite fragmented and consolidating. In each market, there are typically a few well-established companies such as Alan Tate who have traditional "stodgy" brands and lack innovation and technology offerings to their agent base. Real Living's opportunity in the Lake Norman and Charlotte markets is to compete with the established brands in exactly that way.We Are
The nation's leading entrepreneurial, agent-centric, consumer-focused real estate network. The Re/Max and Keller Williams brands are national and agent-centric; however, where Real Living differs is through the tangible tools and services we provide to our agents.
• Agent-Centric
1. Customers are our agents. Everything we do corporately is done with the thought: "How will this save you time and money?"
2. Real Living uses the agent tools to drive customers to our agents vs. driving them to Real Living.
• We've created technology solutions so you can work smarter, not harder.
The Role of the Internet
• Real Living recognizes and has recognized the importance of the Internet in the real estate industry. In 1997 our company-owned markets withdrew almost $2 million in newspaper advertising and re-directed it into the Internet. Building the best Web site with the best consumer tools and an Intranet with the best agent tools.
• Today Internet buyers have far surpassed the "traditional" buyers.
• If you are not with a company who understands this, you will be left behind.
Consumers
• Today a considerable percentage of the buyers in the market are Gen X and Gen Y buyers. These are technology savvy generations who demand the tools and services Real Living provides on its Web site.
• The Internet is where 80% of the buyers are. And these two generations expect faster, more efficient service and response.
• You need a brokerage that understands this and utilizes technology and the Internet to reach these consumers - or you'll be left behind.
Agent Tools
• How do you feel about our agent-centric philosophy?
• Does your current company have this philosophy today?
• Are you in agreement with our target consumer ( women ages 25-54 earning an above average income)?
• How important is technology to your firm?
• What does your current brokerage do to provide you with cutting-edge technology to reach a target audience (women 25-54 and Gen X and Y'ers)?
Business Center
• Real Living's technology platform is offered via a robust Business Center where all tools are accessed and delivered scalable to you.
• There is a new way and old way of doing business. The old way was: Hire a new agent and have them purchase off the shelf products including contact management systems, someone to host and build their site, figure out bulk mail, etc. Today, our model is to go to the Business Center for everything you need: forms, contracts, contact manager, Web builder, direct mail, listing presentations, etc.
• When you join us, you receive a username and password. The graphic on this slide highlights the first page that you will see.
• The goal of the Business Center is to make your life efficient and provide you with all the tools necessary to transact. Everything from online office capabilities to prospecting to training. It is ALL here.
E-Mail
• Real Living provides you Outlook Web Access to check your e-mail anywhere you can get online.
• We also provide you a "branded" e-mail address, which looks more professional then "@aol.com" or "@hotmail", etc.
• We also provide you a calendar within Outlook Web access.
Online Contacts
• Real Living's contact manager is designed to save you money from purchasing your own contact manager solution, and to also fully integrate with our prospecting tools and automated marketing features.
• When you join us, I'll coach you to continuously put contacts in your database because of all the automated marketing that occurs when customers are stored there. For example, every time the e-newsletter button is selected within contact manager, the customer will receive an e-newsletter monthly from you.
• No sharing of data so you can feel comfortable inputting and storing contacts.
• Separates contacts into categories (e.g. prospects, buyers, etc.) and enables you to create an unlimited number of farms.
Forms and Contracts
• Real Living places your most-needed forms and contracts online
• Anywhere you can get online (Home, hotel, vacation, etc.) you will be able to complete an agreement.
• One place for EVERYTHING!
Agent Personal Web site
• The Internet is vital to capturing customers and marketing in the real estate industry today. So, we feel it is essential that you have your own Web presence. We provide you your own customizable Web site where you can drive the URL of your choice. For example; www.JohnSmith.com.
• Additionally, we provide you a Web Builder tool on the Business Center where you can go to customize your personal Web site. With four steps you can create links, add pictures and personalize your Web site.
• Agent listings: the entire MLS and all the search tools on the company Web site will be housed on your personal Web site so you can market YOUR site as the place for customers to go for real estate.
1. Because we feed the MLS data to the company and agent Web sites, we "manipulate" it too. When a consumer starts their search on your Web site, the system recognizes this, and if you have a listing within the search criteria of the consumer, YOUR listing goes first. Then the system pushes all other Real Living listings to the top PRIOR to any other IDX listings.
• The Web site we provide you is one you'd spend $200-$2,000/month to re-create on your own - providing huge value and savings.
• We are Agent Centric. Most companies and other broker-centric brands will provide a Web PAGE for an agent. Real Living provides a fully functional SITE for you to customize and market.
• Does your brokerage provide you with your own Web site?
• What do you do to prospect and keep in touch with your customer base?
• Do you have an assistant to do this?
E-Cards
• At Real Living we provide you with several ways to touch your database regularly. First are e-cards. This is essentially an online Hallmark store with templates ranging from Just Listed/Sold cards, to Holiday/Seasonal cards to reminders to set your clocks back. Any reason to communicate with a customer is here.
• E-cards interact fully with Real Living's contact manager.
E-Newsletter
• Real Living's e-newsletter is an automated marketing feature that enables you to simply click a button for a contact in your contact management system that says "e-newsletter." Every time this button is selected for a given contact, the contact will receive an e-newsletter from you.
• The e-newsletter is customizable, but if you choose not to customize or forgot to customize, an e-newsletter with professionally written articles is still sent on your behalf.
• When the recipient receives the e-newsletter in their inbox, there is a two sentence teaser. When the recipient chooses to read more, they are sent to YOUR Web site to read the full article.
• We drive customers to you vs. driving them to Real Living and then back to you.
Direct Mail
• At Real Living the No. 1 common characteristic among our agents is that they are frequent direct mail users. The No. 1 reason why agents don't participate in direct mail is that it is time consuming and expensive. Real Living has created an online interface to overcome the time and money objection.
• With minimal time and steps you can send a Just Listed/Sold card or choose from a variety of templates.
• The program integrates with contact manager or you can take advantage of our automatic address selection feature. To use auto-address selection you do not even need a database. Simply tell the system to send it to the closest neighbors of 124 Elm St. in Anytown, USA, and the system finds those addresses and sends the cards.
• Price ranges from $0.30 for small black and white bulk mail cards to $0.60 for jumbo, four-color, first-class. No more bulk-mail permits, finding a printer, designing a card, etc. It is all done from your Business Center.
• Cost is billed to your credit card on file.
• Our system also offers you the ability to add the list of contacts generated from auto-address-selection to your contact management database. Simply check the box to add the list to your contact manager and give it a farm label and it is done, free of charge.
Direct Mail - Monthly Series
• Real Living also simplifies regular post card mailings by creating campaigns one time for multiple mailings. Automated marketing - work smarter, not harder.
• We have several campaigns including:
1. Seasonal - Back to School, Halloween, Holidays, etc.
2. Home Maintenance - Clean your gutters out in the fall, landscaping tips, etc.
• Simply tell the system what months to send and what customer list to send it to and you are set with very little effort.
• Reminders are sent via e-mail monthly to update your order and to alert you that it is being sent.
Customer Acquisition
• Do you think you would tap into this? Is it easier than what you and/or your assistant are doing today?
• Do you think this would simplify your routine?
• How much more business do you think you could do if you had technology like this? Enabling you to spend more time doing what you really want/need to do vs. mundane tasks.
Listing Presentation
• Real Living provides you with two different listing presentation materials and options:
• First is a Pick ‘n Click presentation
• Second is a PowerPoint presentation
• First, I'm going to discuss our Pick and Click presentation.
Pick ‘n Click Presentation
• This option for a listing presentation gives you the flexibility and customization in a printable version of a presentation.
• As you can see from the graphic on this slide, you simply pick the pages of the presentation you would like to add and click the pencil to edit and fully customize the page.
• Then print it out and present a professional package to your seller or buyer.
• There are two different types of presentations:
1. Buyer
2. Seller
Real-Time Listings
• Newest Listings was created by Real Living for two primary reasons: 1.To enable you to put a listing on your public/company Web site in real-time - prior to it going into the MLS - as a competitive advantage and for speed; 2. To encourage and enable you to tap into some key ingredients to a listing presentation via a two-step listing process. NOTE: Most agents will know what this means, however, if they do not explain that a two-step listing is: 1. Go to the home and take pictures and do some initial analysis prior to your meeting/presentation; 2.Prepare your presentation with THEIR house featured on your materials.
• Once some pictures are taken (up to 27) and some analysis is done, you can add the data into a form that is similar to the MLS data - entry field. For example address, pics, sq ft., garage, etc.
• Using the data provided, listing materials are automatically generated and a series of buttons will appear including. Web listing, fact sheet, just listed, CMA, etc. By simply selecting these buttons one -by-one, materials are created for printing and/or displaying in a presentation.
Real-Time Listing Tools
• As you can see from the graphic on this slide, by simply clicking each of the buttons, key ingredients of the listing presentation will print featuring YOU and your actual listing.
1. Fact Sheet/Property Flyer
2. Web listing - as mentioned
3. Newest Listings - showing the consumer their listing FIRST above all others on the list
1. And, a marketing plan
MyRealLiving
• Is another example of how Real Living continually innovates and stays ahead.
• This is a tool for consumers and agents that have revolutionized the way these parties communicate. MyRealLiving provides the ability to save searches, schedule meetings, share documents and property listings, calendar functions and much, much more.
• Consumers sign up for an account, choose an agent and have instant access to listings; and can save searches and share listings with family, friends, agents, etc.
• The ability to save searches and share is the dominant feature here.
RealPING
• In the spirit of enabling you and consumers to connect easier, we have partnered with a tool called realPING. This technology enables a customer to click a button and "talk with me now." It automatically dials your phone and the online customer's phone and puts you in touch with your online customer instantly. A powerful agent-centric tool!!
• The charge for this is $9.99/month which is a savings Real Living negotiated and there is no set-up charge.
• Sign up online on the Business Center.
• 80% of consumers expect to be connected in less than two hours. 20% of consumers expect IMMEDIATE contact. Gen X and Gen Y - (80% of the buyers) demand immediate contact too.
Marketing Overview
• Having offices coast to coast, Real Living understands your marketing needs and has created scalable templates for any marketing need you have.
• From print to radio to television, we have templates created, and we make it simple for you to tap into.
360° Marketing Integration
• 360° shows Real Living's marketing deliverables in three categories:
1. Traditional Marketing
2. Digital Marketing
3. Mobile
• As you can see on the chart, we believe strongly in the traditional advertising tools like yard signs and print, open houses, radio and tv, and direct mail.
• But digital has tremendous opportunity for real estate as we all know. Think of digital holistically, including eMarketing campaigns utilizing e-mail, e-cards and e-newsletters, your agent and broker Web sites and Web advertising.
• And finally, mobile is following closely behind. Just as you can't go anywhere without your PDA, today's consumers can't either. And, mobile will play a larger part in the near future. Everything that you see on TV and the Internet is being developed for mobile technology.
Digital Marketing
• Real Living offers a wide array of Web sites all designed to get your listings attention and differentiate you in your market.
1. RealLiving.com - the mother ship designed to host listings, etc. (Real Living advertises this Web site nationally).
Web Sites
• According to a report from comScore Media Matrix Internet Traffic Reporting, RealLiving.com is the nation's most popular Web site.
• Our Web visitors spend nearly 36 minutes per day on RealLiving.com, which is almost twice as much time on our site compared to the closest competitor
1. Our Web visitors also view nearly 55 pages per day
2. The next closest competitor's number is 26.9 page views per day
Brokerage Web site
• Key features of the Web site search functionality:
1. All Real Living listings appear first and are brought to the top of the list.
2. All competitor listings are framed with the agent sites or company site framing based upon where the consumer began their search.
Inventory Marketing
• Real Living posts all Real Living listings on many sites including Zillow.com
Listing Enhancements
• All Real Living listings include community info, a Google mapping tool, and you have the ability to upload up to 27 photos of a property.
• We encourage you to go the extra mile with your listings
• To do this, we offer you an array of tools to enhance your listings
• These are great ways to attract Generation X and Y consumers who want all their information online
New Construction Portal
• The New Construction Portal is designed to give you the ability to list "construction" properties on the brokerage Web site.
• This tool provides you with a story and dedicated place on the company Web site to attract builders. Get them to give you content, floor plans, model pics, etc. And the best part is that the New Construction Portal will drive the consumer back to you to learn more.
Professional Development
• Online training for YOU
1. You can view webcasts on new products, sign up for online tools training or CE, find a coach, and any other training is pushed online via Real U on the Business Center.
Agent Service Center
• Real Living's customer service Help Desk. Available seven days a week, 10 hours a day, for YOU (after hours emergency help IS available).
• Help with any technology question - • How to send direct mail or do anything on the Business Center.
Annual Awards and Convention
• Provides you the opportunity to network and receive awards at a national level.
Join The Real Living Success Story
• Contact Manager
1 Top Producer - $50- $70/month/user
• Agent Web site
2. Other companies will sell sites for $200-$2000/month for a similar product to ours with full MLS integration, customization, etc.
3. Your listings appear first, then Real Living listings BEFORE IDX or competitor listings.
• Training
1. Real Living will train you on our technology tools for free as we know if you use them then you'll be productive.
2. Help Desk - this is free. Help with any technology or Real Living tools questions you encounter.
• Branding & Marketing
1. Priceless - a brand that is dedicated to the right target audience W 25-54 earning an above average income. Marketing tools to reach Gen X and Y buyers who fall within the target demographic.
• Ease of Prospecting
• E-cards, e-newsletter, direct mail, etc. are easy
• Listing Presentations
• It is also easy and automated especially Real-Time Listings where and when a two-step process is completed and key pieces of the listing presentation are printed
Conclusion
**Imagine the time it would take to re-create a toolset like this one?
**The time, energy and dollars it would take for you to do what Real Living has is huge!
**You need to spend time doing what makes you successful and that is seeing the people, not doing mundane tasks that can be systematized like direct mail, creating a Web site, marketing, etc.
**When you join my Real Living office - you can spend more time doing what you truly enjoy - selling real estate and growing you business.
Call us today: 704 451 7051
